SEO and AI search for
health & therapy.

THE CUSTOMER'S DECISION

Does your website help someone assess practitioner fit?

Describe whom the practice supports, how an assessment begins and which service formats are available. Separate practitioner qualifications from the conditions or concerns discussed on a page. Remote appointments, in-person visits, referrals and accessibility arrangements should be explained only where they are actually offered.

A practical starting point for your website

1. Review the most common pre-booking questions and turn logistical answers into readable service information.
2. Assign each clinical page to an appropriate reviewer and record when its factual information was checked.
3. Explain fees or the route to a fee estimate, appointment length and cancellation information consistently.

Evidence customers can evaluate

Avoid presenting generic reassurance as a treatment promise. Review consent, privacy and professional advertising requirements before using patient stories. Clear scope and current registration details help visitors understand who is responsible for their care.

Measure useful enquiries

Use aggregate enquiry and booking information to understand whether people reach the appropriate service. Do not put diagnoses or identifiable patient details into analytics events.