How do we turn your occupational therapy scope into a useful search offer?
We start by identifying the work your practice wants to be known for, then organise its pages around the people and situations you actually support. Occupational therapy can be unfamiliar to a first-time visitor. An unexplained list of professional terms may not help a family, employer or referring clinician decide whether to contact you.
Our deliverable is a referral-fit brief linking each approved service to its client group, everyday-activity focus and delivery setting. COTO describes occupational therapists working across clinics, schools, homes and other settings. That breadth makes precise practice information useful: a home-based service should not be presented as an in-clinic programme merely because both fall within the profession.
Sources: College of Occupational Therapists of Ontario: working with an OT
Which client and referrer journeys should Google connect?
We improve the website routes for a person enquiring directly and a professional considering a referral. Both need a service description; their next steps may differ. We can add a concise referral page explaining the practice’s accepted enquiry types, contact method and information to discuss through its approved intake process.
Consider an illustrative practice offering adult home visits. Our search work would connect the home-visit service page to genuine coverage information and the right enquiry route. It would not create a paediatric service page, workplace programme or public funding entitlement without evidence. This makes the website more useful by reducing ambiguity about fit.
Sources: College of Occupational Therapists of Ontario: working with an OT
How can ChatGPT describe your OT practice without losing its purpose?
We make the relationship between the practitioner, their occupational therapy work and the person’s everyday goals explicit. Our Generative Engine Optimization (GEO) approach improves this source material for people using AI assistants. It does not turn a marketing page into an assessment or claim to know which intervention a visitor needs.
COTO points people towards professional directories where they can search by location, service and client age, and advises checking registration after finding a practitioner. We use those distinctions to review your biographies and service labels. A register link confirms where to check professional status; it does not establish an endorsement or guarantee the practice is suitable for every referral.
Sources: College of Occupational Therapists of Ontario: working with an OT, College of Occupational Therapists of Ontario: finding an OT
What do Gemini and Google AI Overviews checks add to the work?
We can sample how Gemini, ChatGPT and Google AI Overviews describe your practice’s agreed priority services. If a response confuses occupational therapy with recruitment or assumes a delivery setting you do not offer, we investigate the public information behind that mismatch. Google’s published guidance supports sound Search foundations rather than special AI markup.
Our review records changes to the approved pages, observed search descriptions and enquiries that match the practice’s stated remit. Referral acceptance remains the practice’s decision. We report the difference between someone reaching the referral page, sending an enquiry and being accepted for service, without attributing a clinical outcome to SEO.
Sources: Google Search Central: AI features and your website
HALAL FOOD PASS / MISSISSAUGA CLIENT EXAMPLE
Halal Food Pass: from being found to being visited.
We helped connect restaurant information to the questions people ask about halal food nearby. This example looks at clicks from Google Search to the website, a different measure from appearances in AI answers.
About 27 times as many clicks from Google Search.
Earlier 28 days128
Later 28 days3,464
Earlier: 12 July to 8 August 2026. Later: 20 September to 17 October 2026. Both periods cover 28 days.
Someone clicked a Google search result to open the website. Clicks do not count unique customers or enquiries.
Appearances in Google's AI answers
262 to 20,399Times a website link appeared in Google AI Overviews and AI Mode. These are appearances, not visits.Appearances in Google Search results
8,069 to 452,060Times the website appeared in search results. An appearance does not mean someone clicked.How this approach can help your business
We connect useful service information with what customers are looking for. Then we track clicks and enquiries separately, so you can see the difference between being visible and winning business.
Explore our AI SEO methodology ↗“We wanted people to find useful answers when looking for halal food nearby. GTA AI SEO helped us connect our content to those questions and make our restaurant information easier to discover and understand.”
The Halal Food Pass team
Google Search Console data reviewed on 21 October 2026. Whole-site figures, results for this client, not a forecast for your business. These are observed results, not a promise of enquiries.
A CLEAR STARTING BUDGET
What does AI SEO for your business cost?
Two ways to grow, based on your services, competition and genuine coverage. Your written proposal confirms the final scope and fees.
Starting scope: One clinic, condition/service pages, qualified practitioner review and appointment enquiries.
Growth Package
Ongoing monthly fee · 3-month commitment, plus tax
From CA$1,100 / month
A focused plan to help suitable customers find and understand your business.
Inclusions and payment terms for Growth Package
- CA$450 website and search audit, included once at no extra cost.
- Clear service information and useful answers to customer questions.
- Local search and eligible Google Business Profile improvements within the agreed scope.
- AI SEO content improvements to help your business get found and cited in ChatGPT, Claude, Gemini, Microsoft Copilot and other AI platforms.
- Review monitoring and clear progress reports on visibility and enquiries.
With the offer: 3-month total From CA$2,800. Month 1: From CA$600. Months 2 and 3: From CA$1,100 each. Billed monthly, plus tax. Eligibility and deadline above.
Growth + Authority
Ongoing monthly fee · 3-month commitment, plus tax
From CA$2,000 / month
Everything in Growth, with deeper content, evidence and work to expand your reach.
Inclusions and payment terms for Growth + Authority
- Everything included in the Growth Package.
- Stronger case studies, qualifications and evidence of your expertise.
- Deeper competitor research to identify useful opportunities.
- Expert content and outreach to relevant publications and industry sources.
- Agreed wider coverage and reporting on how your visibility compares.
With the offer: 3-month total From CA$5,500. Month 1: From CA$1,500. Months 2 and 3: From CA$2,000 each. Billed monthly, plus tax. Eligibility and deadline above.
Both include the CA$450 starting website and search audit at no extra cost. After the initial term, continue month to month with 30 days notice. Website rebuilds, advertising and extra systems are separately quoted.
Check current offers for your business ↗SEO and AI search questions for occupational therapy practices
Should every occupational therapy service get its own page?
A separate page is useful when it answers a distinct referral question and the practice has enough information to explain its actual offer. We can group related services where that makes the choice clearer. We do not build pages for every possible OT setting simply to expand the site.
Can you help a small practice explain a specialised focus?
Yes. We work from your approved scope, practitioner information and actual referral process to make that focus understandable. Professional descriptions must be accurate, and any claimed qualification or specialist designation needs appropriate verification before it becomes public copy.
Can you help ChatGPT understand that our OT practice is not a recruitment service?
We clarify the practice’s occupational therapy identity, approved client groups and everyday-activity focus. We can then record sampled ChatGPT descriptions. Clearer information gives visitors a better source to check, although it cannot control every generated answer.
How do Gemini and Claude fit a referral-focused SEO programme?
Gemini and Claude may be useful for checking how a prospective referrer might understand your remit. We agree the sample questions and compare answers with your approved pages. We do not submit client histories or ask an assistant to decide whether someone should receive therapy.
Does Google AI Overviews need different occupational therapy content?
Google says normal Search practices remain relevant to its AI features. We prioritise useful, readable service pages and accurate practitioner information. A clear referral explanation serves people regardless of whether they arrive through an AI Overview or a conventional search link.
Would Perplexity, Grok or Microsoft Copilot reporting prove that referrals came from AI?
No. A mention or citation in Perplexity, Grok or Microsoft Copilot is visibility evidence. Referral attribution needs separate enquiry information available to the practice. We keep those measures distinct and agree any platform sampling before presenting it as part of the service.
Discuss your AI search visibility in a free 15-minute phone consultation ↗
GET A CLEAR SEO PLAN
Make your occupational therapy offer easier to refer to
Use a free 15-minute phone consultation to discuss one referral journey and the information your website needs to support it.
Free 15-minute consultation
Bring a description of the clients and referral types your occupational therapy practice is equipped to accept.
Request my free callFree of cost. No package commitment. We will contact you to arrange a time.
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