Who we are and what this policy covers

GTA AI SEO offers AI SEO and local search visibility for local service businesses across the Greater Toronto Area. We are based in Oakville, Ontario. The website gtaaiseo.ca is run by RULE8 Inc. In this policy, "we" and "us" mean GTA AI SEO.

This policy explains what personal information we collect through gtaaiseo.ca, why we collect it, who helps us handle it, how long we keep it and the choices you have. It covers:

  • the request form, where you ask for a consultation or a quote
  • booking a free 15-minute call
  • the emails we send about your request or booking
  • your visits to the website

Our AI Readiness Check works differently, so it has its own privacy notice at gtaaiseo.ca/ai-readiness-check/privacy/.

We handle personal information under Canada's private-sector privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA).

What we collect

When you send a request through our request form:

  • your name
  • your email address, phone number or both
  • your business name, service area and website, when you give them
  • the package you ask about, your goals or message, and a preferred day and time for a call, if you choose one

When you book a free call:

  • your name and the phone number we should call
  • your email address, if you want a confirmation by email
  • your business name, website, area and goal, if you add them
  • the time you choose and your time zone

Collected automatically:

  • a one-way code made from your internet (IP) address and the date. We use it only to limit repeat submissions and spam, and we don't save the address itself with your request or booking.
  • anonymous usage information from Google Analytics (see Cookies and analytics)
  • technical information our host needs to deliver and protect the site, such as your IP address and browser type

We never ask for payment card details, government ID numbers or other sensitive information on this website. Please don't include them in your message.

How we use it

We use your information only to:

  • reply to your request, prepare a quote and contact you about it
  • book your call, phone you at the time you chose, and confirm, move or cancel it
  • send the emails you would expect: a confirmation that we received your request and, for a booking, a confirmation with a private link to change or cancel it. If we turn on reminder emails, you also get one before your call.
  • keep our forms working and protected from spam and abuse
  • see, in total, how people use the site, so we can improve it

We don't sell your personal information, share it for advertising, or add you to a mailing list. We won't send you marketing emails unless you ask for them.

When you send a request or book a call, you agree to us using your information in these ways. You can withdraw that agreement at any time (see Your choices and rights).

Companies that help us

We use a few service providers to run the website. They handle your information only to provide their service to us, under their own security and privacy terms.

  • Cloudflare hosts the website and the database where requests and bookings are saved. It also runs Turnstile, the security check on our forms, and protects our private admin pages.
  • Resend sends our emails, such as your confirmation.
  • Google provides our business email (Google Workspace), where we receive a copy of each request; Google Calendar, where your booked call appears in our calendar; and Google Analytics.

These providers may store or process your information outside Canada, including in the United States. While it is there, it may be accessed by the courts, law enforcement and national security authorities of that country.

We may also share information when the law requires it, or when it is needed to protect someone's safety or the security of the site.

Google Calendar and Google user data

Our booking system connects to one Google account: the business's own. You never sign in with Google to book a call.

With the account owner's permission, the website can:

  • see free and busy times on the calendars the owner chooses. It sees only the times, not what the appointments are, and uses them only to offer times when we are free.
  • create one calendar called "GTA AI SEO consultations", and add and remove booked calls in that calendar only

When you book, the appointment in that calendar shows your name, phone number and any other details you entered, so we have them for the call. When you move or cancel a booking, the old appointment is removed.

The permission key Google gives us is stored encrypted, and only the booking system uses it. We don't use information from Google for advertising, we don't sell it, and we don't use it to develop, improve or train artificial intelligence or machine learning models.

GTA AI SEO's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Cookies and analytics

We use Google Analytics to count visits and see which pages and forms are used. It sets cookies in your browser (their names start with _ga). We have turned off Google signals and ad personalization for our site. Google Analytics doesn't log or store IP addresses. Our own analytics events record steps like opening or sending a form, and which package it was about. They never include your name, contact details or message.

Other things the site uses:

  • Turnstile, Cloudflare's security check, uses technical signals from your browser to tell people from bots. Cloudflare says it doesn't use this information for advertising.
  • If you arrive from an AI assistant such as ChatGPT, the site may show a short welcome note. Your browser remembers that for 30 minutes in session storage. It stays on your device and isn't sent to us.
  • The AI Readiness Check uses its own cookie, explained in its notice.

You can block or delete cookies in your browser settings, or install Google's opt-out add-on for Google Analytics. Our forms and booking still work without analytics.

How long we keep it

  • Requests sent through the form are kept for up to 24 months after our last contact with you, then deleted, including the copy in our mailbox. If you become a client, we keep what we need to serve you and to meet our legal record-keeping duties.
  • Booked calls are deleted from our website records automatically 12 months after the call, and the appointment leaves our calendar within the same 12 months. Moved or cancelled appointments leave our calendar right away.
  • The one-way codes made from your internet address are kept with your request or booking and deleted with it.
  • Technical logs from our website are kept for seven days.
  • Google Analytics keeps detailed data for no more than 14 months.

How we keep it safe

  • The whole site uses an encrypted connection (HTTPS).
  • Saved requests and bookings can only be seen on private admin pages that need the owner's approved sign-in.
  • Each booking confirmation has its own private link that works only for that booking.
  • The permission key for our Google Calendar is stored encrypted.
  • We collect only what we need, and we delete it on schedule.

No website can promise perfect security. If a breach of our safeguards creates a real risk of significant harm to you, we will tell you and report it to the Office of the Privacy Commissioner of Canada, as the law requires.

Your choices and rights

You can ask us at any time to:

  • tell you what personal information we hold about you, how we have used it and who we have shared it with
  • correct anything that is wrong or incomplete
  • delete your information or stop using it, unless the law requires us to keep it. If you withdraw your consent before a booked call, we cancel the call.

You can also move or cancel a booking yourself with the link in your confirmation email. If you didn't give an email address, call or email us.

To make a request, email hello@gtaaiseo.ca. We may ask you to confirm who you are first. We reply within 30 days, at no cost to you.

If you're not satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada (toll-free 1-800-282-1376).

Changes and contact

We will update this policy when the way we handle personal information changes, and change the date at the top. If we want to use information we already hold for a new purpose, we will ask you first.

Privacy questions and requests go to the owner of GTA AI SEO, who is responsible for how we handle personal information:

GTA AI SEO (RULE8 Inc.), Oakville, Ontario

Email: hello@gtaaiseo.ca

Phone: (289) 513-1014 (calls by appointment)