How can Google connect your firm with the defence work you actually handle?
We map the firm’s approved practice areas before deciding which pages to create or improve. A visitor should understand the type of representation offered and who can discuss the matter. We do not expand a firm’s scope simply because a charge-related keyword has search volume.
Each page explains the service and contact process in plain language. Detailed legal analysis remains with the firm’s qualified reviewer. We avoid turning marketing content into personalised advice or implying that a general description determines how a person’s case will proceed.
What should ChatGPT find about the lawyers behind your practice?
We connect approved biographies with the practice areas and office information they support. Qualifications, professional roles and any claimed experience must be verifiable. A client should be able to identify the lawyer or firm rather than encounter a promotional page whose provider is unclear.
Our Generative Engine Optimization (GEO) work strengthens that public identity and its supporting evidence. The Law Society’s marketing rules are a review reference for truthful and non-misleading representation. We keep unsupported superiority claims and promised case outcomes out of agency-written copy.
Sources: Law Society of Ontario: Rules of Professional Conduct, marketing
How do we help Gemini describe a clear first contact without making promises?
We explain the firm’s actual enquiry arrangements, including what happens after a message is submitted and when someone can expect the team to review it. We only describe out-of-hours or urgent contact if the firm has confirmed that service. A website form should not imply that representation has begun.
We make the contact route easy to find on relevant practice pages and avoid collecting unnecessary details in the marketing journey. Your firm determines its intake, conflict-check and confidentiality process; analytics receives only appropriate interaction data, not the substance of a legal enquiry.
Sources: Google Search Central: AI features and your website
How can we evaluate criminal defence SEO beyond a large visitor count?
We distinguish relevant representation enquiries from research traffic, recruitment messages and contacts outside the firm’s scope. The firm’s assessment of fit helps us understand whether a page is attracting the audience it was written for. We do not read private case details to produce a marketing report.
If a page draws the wrong expectations, we revise its service explanation before recommending more content. Search rankings and assistant mentions are recorded as discovery indicators. They do not establish a retainer, a legal result or the value of an individual case.
HERON CLEANING / OAKVILLE-BASED BUSINESS
A better website. More ways for customers to find Heron.
We redesigned Heron Cleaning's website, clarified its cleaning services and coverage, and improved answers to customer questions. Here is the measured change in how often its website appeared in Google's AI answers.
About 26 times as many appearances in Google's AI answers.
Earlier 28 days51
Later 28 days1,327
Earlier: 4 to 31 August 2026. Later: 20 September to 17 October 2026. Both periods cover 28 days.
Times a website link appeared in Google AI Overviews and AI Mode. These are appearances, not visits.
Clicks to the website from Google Search
52 to 86Someone clicked a Google search result to open the website. Clicks do not count unique customers or enquiries.Appearances in Google Search results
10,137 to 13,550Times the website appeared in search results. An appearance does not mean someone clicked.How this approach can help your business
Show customers what you offer, where you work and how to get in touch. We bring those details together so people and search tools can understand your business.
Explore our AI SEO methodology ↗“We needed our website to explain the cleaning services and areas we cover more clearly. GTA AI SEO helped bring those details together, with local SEO improvements and useful answers for customers comparing their options.”
The Heron Cleaning team
Google Search Console data reviewed on 21 October 2026. Whole-site figures, results for this client, not a forecast for your business. These are observed results, not a promise of enquiries.
A CLEAR STARTING BUDGET
What does AI SEO for your business cost?
Two ways to grow, based on your services, competition and genuine coverage. Your written proposal confirms the final scope and fees.
Starting scope: One office and up to three practice areas, lawyer-reviewed content, local profile and enquiries.
Growth Package
Ongoing monthly fee · 3-month commitment, plus tax
From CA$2,250 / month
A focused plan to help suitable customers find and understand your business.
Inclusions and payment terms for Growth Package
- CA$450 website and search audit, included once at no extra cost.
- Clear service information and useful answers to customer questions.
- Local search and eligible Google Business Profile improvements within the agreed scope.
- AI SEO content improvements to help your business get found and cited in ChatGPT, Claude, Gemini, Microsoft Copilot and other AI platforms.
- Review monitoring and clear progress reports on visibility and enquiries.
With the offer: 3-month total From CA$6,250. Month 1: From CA$1,750. Months 2 and 3: From CA$2,250 each. Billed monthly, plus tax. Eligibility and deadline above.
Growth + Authority
Ongoing monthly fee · 3-month commitment, plus tax
From CA$4,050 / month
Everything in Growth, with deeper content, evidence and work to expand your reach.
Inclusions and payment terms for Growth + Authority
- Everything included in the Growth Package.
- Stronger case studies, qualifications and evidence of your expertise.
- Deeper competitor research to identify useful opportunities.
- Expert content and outreach to relevant publications and industry sources.
- Agreed wider coverage and reporting on how your visibility compares.
With the offer: 3-month total From CA$11,650. Month 1: From CA$3,550. Months 2 and 3: From CA$4,050 each. Billed monthly, plus tax. Eligibility and deadline above.
Both include the CA$450 starting website and search audit at no extra cost. After the initial term, continue month to month with 30 days notice. Website rebuilds, advertising and extra systems are separately quoted.
Check current offers for your business ↗SEO and AI search questions for criminal defence law firms
Will you use aggressive or guaranteed-result language?
No. We explain the firm’s services and evidence without sensational positioning or promises about charges, acquittals or sentencing. Your legal reviewer approves substantive practice content.
Can our firm review every page before it represents us?
Yes. We agree an approval process for practice scope, biographies and intake descriptions. SEO work should make the firm’s approved offer clearer, not create new claims on its behalf.
Can ChatGPT identify our firm without a guaranteed recommendation?
We can strengthen the firm’s public identity and service evidence. Whether ChatGPT mentions or cites it depends on the particular question and platform, so selection is never sold as a guaranteed result.
What would you review in Google AI Overviews and Gemini?
We agree practice-selection questions and check the firm name, scope and cited sources. We keep this review separate from any assessment of legal advice or a person’s matter.
Could Claude or Copilot repeat outdated lawyer information?
Yes. We inspect agreed samples and compare them with approved current biographies. Where an error has an identifiable public source, we recommend a supported correction.
Should Perplexity and Grok receive separate charge-by-charge pages?
A distinct page needs a useful service purpose and sufficient firm-reviewed content. We do not create a large keyword directory simply to address several assistant platforms.
Discuss your AI search visibility in a free 15-minute phone consultation ↗
GET A CLEAR SEO PLAN
Build clearer discovery around your defence practice
Use a free 15-minute consultation to discuss practice pages, lawyer information and relevant enquiry measurement.
Free 15-minute consultation
Tell us your approved practice scope and how the firm handles first enquiries.
Request my free callFree of cost. No package commitment. We will contact you to arrange a time.
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